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Limited supplies of back issues and reprints of articles are available. Orders can be placed by filling in the attached forms:
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May 2013

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April 2013

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Winter 2013
DIGITAL EDITION: CLICK HERE!

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Table of Contents:
HALTER RANCH VINEYARD
Original design elements offer maximum flexibility
By Bill Sheffer
OAK INSERT STAVES
Measuring dose rates for wood pieces
By Andrei Prida, Benoît Verdier, Tonnellerie Seguin Moreau, France
POTASSIUM BITARTRATE/CALCIUM TARTRATE
Cold stability of wine
By Patricia Howe
Controlling oxygen at bottling to optimize post-bottling development of wine
By Maurizio Ugliano, Jean-Baptiste Dieval,
Evdokia Dimkou,Jeremie Wirth, Veronique
Cheynier, Rainer Jung, and Stéphane Vidal,
Nomacorc, Geisenheim, and INRA
MICROBIAL BIOFILMS
Contamination source throughout the winery
By Michael S. Ramsey, David Mills
WINERY EQUIPMENT SHOWCASE
Proficiency testing for wine analysis – So you can be sure…
By Sue Caloghiris
New method to determine optimal ripeness for different white wine styles
By Alain Deloire, Professor, Viticulture &
Enology Stellenbosch University, South Africa
2012 WINE INDUSTRY CEO SURVEY
Renewed optimism despite grape/labor shortages
by Robert Smiley, PhD,
Director of Wine Studies, and
Gabriel Froymovich, UC Davis
Graduate School of Management
Virginia wineries: Best and worst business decisions
by David Furer
DEPARTMENTS
SMART VITICULTURE
China, an emerging global producer?
By Dr. Richard Smart
COMPLIANCE COUNSELING
Decoding wine label language
By Ann Reynolds, Wine Compliance Alliance
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Fall 2012
DIGITAL EDITION: CLICK HERE!

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Table of Contents:
COVER STORY
Bottling line improvements boost efficiency at Jackson Family Wines
PWV Journal staff report
Oak ellagitannins concentration influences organoleptics of red wine
By Jean Michel, Michael Jourdes, Maria Silva, Pierre-Louis Teissedre, Universitè de Bordeaux
Greg La Follette: Scientific basis for minimalist winemaking
By Randy Caparoso
OAK AND COOPERAGE SHOWCASE
FREE RUN
My 30+ years as a barrel pimp
By Mel Knox
Vineyard/Winery tax savings opportunities
By L. Gregory Scott, David G. Pardes, PwC Private Company Services
What will it take to build online wine sales to a billion dollar channel?
By Deborah Steinthal, Scion Advisors
Social media giveaways and the California wine industry
by Robert Carrol, Bruce Copeland, Kate Hardy and Alison Torbitt, Nixon Peabody LLP
TEXAS WINERIES
Best and worst decisions
by David Furer
PROFESSIONAL SERVICES SHOWCASE
Biological tests assess vineyard soil health
By Dr. Belinda Rawnsley, SARDI
KEARNEY AGRICULTURAL RESEARCH AND EXTENSION CENTER
Creating interesting new wines from research grapes
By Jeannette Warnert, UC Davis Agriculture and Natural Resources
FREE RUN
Wine terrorists
By Ron Washam
SMART VITICULTURE
A commentary – Wine, Terroir and Climate Change
By Dr. Richard Smart
COMPLIANCE COUNSELING
Crushpad's compliance fallout: What it means for their custom crush clients
By Ann Reynolds, Wine Compliance Alliance
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Summer 2012
DIGITAL EDITION: CLICK HERE!

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Table of Contents:
CLEAN GRAPEVINE MATERIAL
Russell Ranch Foundation vineyard is underway
By Michael Cunningham, Foundation Plant Services
Tracking lost irrigation water
By Eve-Lyn S. Hinckley, Institute of Arctic and Alpine Research, Boulder, CO
ALBARIÑO - CHARDONNAY
Modulating wine style with DAP
By Australian Wine Research Institute and co-authors
Sculpting wine’s aromatic profile through diacetyl managment
By Sibylle Krieger, Magali Déléris-Bou, Ann Dumont, and José Maria Heras, Lallemand
WINEMAKING SHOWCASE
Does your label help you stand out from the crowd?
By Paul Wagner, Balzac Communications
BRASSFIELD ESTATE
Wine labels survive the ice bucket test
By Tina Vierra
SWANSON VINEYARDS
Upscale wine features simple, approachable design
by Paula Sugarman, Sugarman Design Group
TURTLE RUN WINERY
New print process creates striking wine labels
by Dennis Mason
MOUNT AUKUM WINERY
Elevation and excitement evoked in label design
By Stacey Divine, Infuze Marketing
VIRGINIA WINEWORKS
Package design to match your demographic and environment
By Darcey Ohlin-Lacy, Watermark Design
CALIZA WINERY
Modern, yet elegant labels achieve differentiation
By Holly Jenkins
PACKAGING SHOWCASE
SWEET WINE
Consumers give the prompts – but are wineries listening?
by Tim Hanni, MW
ENERGY EFFICIENCY
Examining the true cost of delay
By Mike Corbett, Chris Pilek, Resource Solutions Group
BOOK REVIEW: PART II
Wine, Terroir & Climate Change
Reviewed By Brian Croser, TapaNappa Wines
When state/federal officials visit – Are you prepared?
By California Association of Winegrape Growers
Engaging and Managing Agencies – It Takes Two
By Rebecca Hopkins, Folio Wine Company, Napa, CA
SMART VITICULTURE
Scorecard on almost 50 years of progress
By Dr. Richard Smart
COMPLIANCE TRAINING
Website resource guide for winery compliance
By Ann Reynolds, Wine Compliance Alliance
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Spring 2012
DIGITAL EDITION: CLICK HERE!

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Table of Contents:
Controlling powdery mildew
By Wayne Wilcox, Cornell University, NY
Overcoming Fungicide Resistance
By Wayne Wilcox, Cornell University, NY
Resistance to fungicides in California populations of Erysiphe necator
By Doug Gubler, Plant Pathology Dept., UC Davis
APPLICATION OF HORTICULTURAL OIL
Two-year comparison: ripening parameters on treated/untreated Chardonnay grapes
By Laura Breyer, IPM Field Specialistk
Improvement of phenolic composition of Syrah
By Sean Pinnell, E&J Gallo Winery, and S. Kaan Kurtural,
Department of Viticulture & Enology, Fresno State University
UC Davis seeks $2.8 million for rootstock facility expansion
2011 VIRGINIA VINEYARDS
Grower of the Year: Jeanette Smith
By Karen Batalo
2011 IPM Innovator Award to Gallo’s Sonoma Vineyards
Water, Soil, and the Vine
BOOK EXCERPT by Patrick Iland, Peter Dry, Tony Proffit, Steve Tyerman
Zinfandel— Commoner or Royalty?
FREE RUN by Jack Florence Sr.
Advancing the frontline against Brett
By Christopher D. Curtin, Anthony R. Borneman,
Paul A. Henschke, Peter W. Godden, Paul J. Chambers,
and Isak S. Pretorius, AWRI
Winning at Snakes and Ladders
By Chris Curtin, Anthony Borneman, Paul Chambers,
and Sakkie Pretorius, AWRI
OENOCOCCUS OENI and LACTOBACILLUS PLANTARUM
Effects of MLF on red wine aroma and chemical properties
By Eveline Bartowsky, Peter Costello, Leigh Francis,
Brooke Travis, AWRI, and Sibylle Krieger, Andrew Markides, Lallemand
Snapshot of shrinking wine bottle weights
FREE RUN by Dr. Christian Butzke, Purdue University
VINEYARD SHOWCASE
Why does a distributor take on a winery?
By Dr. Steve Goodman, University of Adelaide
Summer of Riesling
By Don Neel
IN-DEPTH LOOK AT JOHN GLADSTONES’
Wine, Terroir & Climate Change
BOOK REVIEW By Brian Croser, TapaNappa Wines, Australia
COMPLIANCE
New licensing for DTC wine sales in California
By Bahaneh Hobel and Michael Mann, Dickenson, Peatman & Fogarty
SMART VITICULTURE
Grapevine Trunk Diseases
By Dr. Richard Smart
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Winter 2012
DIGITAL EDITION: CLICK HERE!

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Table of Contents:
GRAPE JUICE AND WINE YEAST
Happy marriages and how to avoid getting stuck with the wrong partner
By Simon A. Schmidt, Simon Dillon, Yalumba Wine
Company, and Radka Kolouchova, Paul A. Henschke,
Anthony R. Borenman, Angus H. Forgan, Paul J. Chambers,
and Isak S. Pretorius, AWRI
Pinot Noir: Passion, Patience, and Prejudice
By James A. Kennedy, PhD, Department of Viticulture & Enology, Fresno State University
POST-BOTTLING SPOILAGE
Who invited Brett?
By Adrian Coulter, Senior Enologist, Australian Wine Research Institute, Adelaide, SA, Australia
SO2 control/reduction – role of carbonyl compounds
By Nick Jackowetz, Erhu Li, Ramón Mira de Orduña, Cornell University, New York
Minerality — rigorous or romantic?
By Jordan Ross
2011 WINE INDUSTRY CEO SURVEY
Responding to change in the unknown global environment
By Robert Smiley, PhD, Director of Wine Studies and Gabriel Froymovich, UC Davis Graduate School of Management
In Memoriam: Ralph Kunkee
Vitis californica and hybrids as hosts for grapevine leafroll viruses
By Deborah Golino, Vicki Klaassen, Susan T. Sim, Gerald S. Dangl, Fatima A. Osman, Al Rwahnih, and Adib Rowhani, Foundation Plant Services, UC Davis
RUSSIAN RIVER WATERSHED
Growers file lawsuit opposing regulation of frost-protection water
FREE RUN by Aubrey A. Mauritson, Esq
View from the Vineyard
BOOK EXCERPT by Cliff Ohmart
To be Au Naturel?
FREE RUN by Nick Peay, Peay Vineyards
BRIAN CARTER CELLARS
Unusual choices pay off for boutique Washington winery
By Elisabeth Deffner
SUCCESSFUL TASTING ROOM
Alpha Omega Winery achieves big DTC sales
By Craig Root
FOUR WASHINGTON WINERIES
Best and worst business decisions
By Thomas G. Dolan
Washington State breaks three-tier mandates
FREE RUN by Angela Logomasini, Ph.D.
Wine in America: Law and Policy
BOOK EXCERPT by Richard Mendelson, Wendell Lee
SUPPLIER SHOWCASE
WINERY EQUIPMENT
SMART VITICULTURE
Separating premium from poor fruit
By Dr. Richard Smart
COMPLIANCE TRAINING
Success with wine shipping software
By Ann Reynolds
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Fall 2011
DIGITAL EDITION: CLICK HERE!

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Table of Contents:
Part Four – Perfect Storm: Predicting future trends / opportunities
By Deborah Steinthal, Scion Advisors, John Hinman, Suzanne DeGalan, Hinman & Carmichael
Distinguishing trademark from your geography
By Susan J. Latham, Esq., LL.M. (IP), Feldman Gale, PA, Miami, FL/Los Angeles, CA
SUPPLIER SHOWCASE
Professional Services
THE HOGUE CELLARS
Impact of bottle closures on wine style/shelf-life
By Co Dinn, Director of Winemaking, The Hogue Cellars, Prosser, WA, Jordan Ferrier, Winemaker, Constellation Wines, Woodbridge, CA
LITTORAI WINES
Building a gravity-flow winery in phases
By Larry Ferar, Principal, Laurence Ferar and Associates, Inc., Portland, OR
Yeast/bacterial co-inoculation in red wine
By M. Azzolini, E. Tosi, P. Vagnoli, S. Krieger, and G. Zapparoli, Centro per la Sperimentazione, Vitivinicoltura, Verona, Italy
BARREL-AGED WINES
Olfactory perception of oak-derived compounds
By Andrei Prida, Tonnellerie Seguin Moreau, Z.I. Merpins, Cognac, France, Pascal Chatonnet, Laboratoire Excell, Merignac, France
SUPPLIER SHOWCASE
Oak Cooperage and Alternatives
Vine vigor affects fruit/wine chemistry
By Jessica Cortell, J. Cortell Consulting & Vitis Terra Vineyard Services, Amity, OR
SMART VITICULTURE
Consulting Mission Impossible? Estimating wine quality before harvest
By Dr. Richard Smart
COMPLIANCE TRAINING
How to avoid most common TTB audit issues
By Ann Reynolds
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Summer 2011

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Table of Contents:
Beyond sunburn
By Rhonda Smith, UC Davis Sonoma Extension
Differential harvesting in winegrape vineyards
By S. Kaan Kurtural, CSU Fresno;
Robert L. Wample, Soil Topography Information;
and Russell Smithyman, Chateau Ste Michelle Estates
FIGGINS FAMILY WINE ESTATES
Using heritage to create a brand
By Joe Chauncey, Boxwood
BANKNOTE WINE COMPANY
Brand strategy delivers hand-crafted shelf appeal
By PWV Journal staff
CLEAR CHOICE AWARD WINNERS
Eco-friendly value brands
By Tina L. Vierra
Van Ruiten Family Vineyards
Redesign of flagship label reinforces perceived value
By Jeremy Trettevik, 6 West Design
Influence of back label text on consumer choice
By Simone Mueller, Larry Lockshin, and
Jason Blanford, University of South Australia
Developing fruit-driven wine styles through use of citrate-negative malolactic cultures
By Hentie Swiegers, Lars Bo Corfitzen, Mansour
Badaki, Kristine Bjerre, Annicka Bunte, Duncan Hamm,
Nicolas Prost, and Morten Hassing, CHR Hansen
Influence of yeast strain selection on successful malolactic fermentation
By Nichola Hall, Scott Laboratories
FIFTY TIPS FOR CELLAR RATS
How to get (and keep) a great job as a winery cellar rat or harvest intern
By Mary Baker
Performance of non-saccharomyces yeast during AF: Specific case of torulaspora delbrueckii
By Philippe Renault, SARCO;
Maryam Ehsani and Charlotte Gourraud, Laffort;
and Marina Bely, University of Bordeaux
FREE RUN
Wholesale abuse of the Constitution
By Angela Logomasini, Competitive Enterprise Institute
INDUSTRY NEWS
American Vineyard Foundation funds 26 viticulture/enology research projects in 2011
SUPPLIER SHOWCASE
Packaging
Winemaking Supplies
SMART VITICULTURE
In defense of conventional viticulture
By Dr. Richard Smart
COMPLIANCE TRAINING
Accessing real value in your compliance system
By Ann Reynolds
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Spring 2011

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Table of Contents:
NINER WINE ESTATES
Green design for red wine
By Tim Mark Woodle, AIA
Integrating canopy management with mechanization
By S. Kaan Kurtural, CSU Fresno
Inoculum detection to manage powdery mildew
By Walter Mahaffee, USDA, Oregon, Gary Grove,
Washington State University, and Rob Stoll, University of Utah
Seven sins of safety
By Amy Wolfe, AgSafe
Yeast’s impact on sensory quality of wine
By Karien O’Kennedy, Anchor Yeast, South Africa
Solar hot water – cost-effective solution for wineries
By Tina Vierra
LESSONS LEARNED IN CALIFORNIA
Invasive insect species
By David Headrick, Cal Poly State University
EUROPEAN GRAPEVINE MOTH, Lobesia botrana
Napa county experience and lessons, 2010
By Monica L. Cooper, Lucia G. Varela, and Rhonda J. Smith,
University of California Cooperative Extension
BOOK EXCERPT
The Science of Grapevines: Anatomy and Physiology
By Marcus Keller, Washington State University
Wine market segmentation based on taste sensitivity
By Virginia Utermohlen, MD and Tim Hanni, MW
FREE RUN
Downside of green – organic and conventional grapegrowing in 2010
By Jeff Prather
Defining sustainable viticulture from the practitioner perspective
By Matthew Hoffman, Mark Lubell, and
Vicken Hillis, University of California, Davis
SUPPLIER SHOWCASE
VINEYARD EQUIPMENT, SUPPLIES, SERVICES
SMART VITICULTURE
Reducing CO2, the REAL pollutant
By Dr. Richard Smart
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Winter 2011

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Table of Contents:
Controling the highs and lows of alcohol in wine
By Cristian Varela, Paul J. Chambers, Adrian Coulter, Peter R. Dry,
I. Leigh Francis, Richard Gawel, Richard Muhlack,
Paul A. Henschke, Creina S. Stockley, Markus J. Herderich,
Isak S. Pretorius, Australian Wine Research Institute
Identifying reserve-quality soils in vineyards
By Bryan Rahn, Coastal Viticultural Consultants
Accurate oxygen management at bottling
By Roberto Ferrarini, University of Verona, and Enrico Casarotti,
Enrico Nicolis, Sergio Ciocchetta, MBF S.p.a. Italy
Factors affecting wine closure selection
By Carlos Macku, Ph.D., and Kyle Reed, Ph.D., Dept. of Technical Services, Cork Supply Group
Sequential inoculation with a non-Saccharomyces yeast and a Saccharomyces yeast
By Celine Raynall, Forbes Wardrop, Anne Ortiz-Julien, Perrine Languet, and Ann Dumont, Lallemand
FAQs about oak aroma
By Erik Herve, ETS Laboratories
Carbon footprint of glass packaging
By Jay Scripter, VP of Sustainability, O-I
Meet a focused Riesling leader
By Eleanor & Ray Heald
Grape / wine marketing with new media, and return of the “Boomer”
By Bill Leigon, President, Hahn Family Wines
Wine pricing strategies in good times and bad
By Liz Thach and Steven S. Cuellar, Sonoma State; David Simpson, Mendocino Wine Company, and Tim Colgan, Treasury Wine Estate
University of California, Davis
New environmentally aware winery
SUPPLIER SHOWCASE
WINERY EQUIPMENT
Qualities of a great tasting room manager
By Craig Root
SMART VITICULTURE
Correct measurement of berry temperatures
By Dr. Richard Smart
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November/December 2010

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Table of Contents:
Chemical and sensory profile of barrels heated by immersion prior to bending
By Andrei Prida, Tonnellerie Seguin Moreau Jessica Drinkine-Magneux, Regis Gougeon, David Chassagne, Université de Bourgogne, France
NO on H.R. 5034
Wholesalers fail to tell whole truth
By Angela Logomasini, Director of Risk and Environmental Policy, Competitive Enterprise Institute, Washington, D.C.
OAK INSERTS
Grain orientation effect on extraction of oak flavor compounds
By Kevin Crawford, Almon Benton, Department of Chemistry, University of Wisconsin Alfred Grigg, David Plumb, Fine Northern Oak
2010 WINE INDUSTRY CEO SURVEY
Responding to trends in a difficult market
By Robert Smiley, PhD, Director of Wine Studies, Michael Thomas, U.C. Davis
LETTER TO THE EDITOR
Welcome to the 21st century, TTB
By Kenneth Young, Sweet & Fortified Wine Assn.
Advances in grapevine virus research
By Judit Monis, Eurofins STA Laboratories, Fiona Constable, Department of Primary Industries, Australia, Nuredin Habili, Waite Diagnostics, South Australia
Carbon neutrality: The new black
By Malcolm S
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