The bottles are manufactured by
Saint-Gobain and purchased through
Demptos Glass. X Winery is increasing
their “green packaging” effort in 2010,
switching to Saint-Gobain’s ECOSeries
glass. All inks and materials are
lead-free and do not prevent recycling
of the glass bottles.
In the vineyard
XWinery works with small growers
who are focused on sustainability, and
whose combined viticultural experience
is more than 80 years. The vineyard
sources contribute to X wines’
varietal intensity, flavor, concentration,
and well-balanced structure. Renaudin
encourages vineyard partners to obtain
California Certified Organic Farmers
(CCOF) certification.
In Napa Valley, Spring Mountain
appellation vineyard sources are
defined by rugged terrain and small
terraced vineyards that extend from
400 feet to 1450 feet in elevation. The
hillside vineyard sites use vertical
Gobelet trellising to produce Cabernet
Sauvignon, Merlot, Cabernet Franc,
and Petite Verdot grapes for X Winery.
Just north of St. Helena in Napa
Valley, the Roach family (investors in X
Winery) own a premium block of
Bordeaux vineyards. Renaudin works
hand-in-hand with Clark Vineyard
Management overseeing this 107-acre
property with four blocks: six-year-old
clone 7 Cabernet Sauvignon,; 43-yearold
Cabernet Sauvignon (dry-farmed
and head-trained), “House Block”
Petit Verdot, and “Old Block” Petit
Verdot. Almost all of this premium
fruit is used in the X Winery Napa
Valley Cabernet Sauvignon.
Truchard Family Vineyards (planted
on the Napa side of Carneros in the
early 1970s) and Sangiacomo Vineyards
(growing grapes on the Sonoma
side of Carneros since 1927) both supply
grapes to X Winery.
In Lake County, X Winery sources
grapes from the Nova and Shannon
Ridge vineyards. “This area has been
growing winegrapes since the late 18th
century,” Renaudin says. “Clear Lake
is the largest natural lake in California,
and acts as an air conditioner during
warm summer days, cooling grapes to
allow them to ripen at optimum levels.
The Lake County appellation is a special
gem in Northern California’s distinct
growing environment.”
X Winery buys grapes from more
than 15 growers in 5- and 10-ton lots,
and one large 40-ton lot.
Wine style and production
Renaudin is using several custom
processing facilities to produce wine
that is approachable
for early consumption,
with appropriate acidity,
tannin, and structure, and with alcohol
content under 15%.
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The first X Winery release was 800
cases of a 2000 Napa Valley Cabernet
Sauvignon ($20),
600 cases of a 2000
Paso Robles Petite Sirah [$20], and 250
cases of a $45 Napa Valley 2000 Cabernet
Sauvignon from Pope Valley and
St. Helena vineyards.
To improve wine quality, winemaking
trials began in 2004, adding
Laffort enzymes to achieve greater phenolic
extraction, leading to enhanced color
and flavor and softer tannins without
astringency. Very little cold soak
occurs prior to yeast inoculation due
to enzyme addition. Today, every fermentation
lot receives enzyme addition,
such as “Lafase HE Grand Cru”
on red wines and “Lafazym Vpress”
on white wines.
“Enzyme addition is a ‘greener’
process since the wine spends less time
in the fermentor,” notes Renaudin.
“Enzymes have a long history in ultra
premium winemaking.”
Renaudin likes to oxgenate red
wines early in primary fermentation,
and may include a
rack+return [délestage] to achieve better mixing.
Renaudin is fond of the Penfolds
(Australia) Syrah/Cabernet Sauvignon
blend produced with short skin contact.
Today most X red wines are
pressed off fermented skins before the
wine reaches 5° Brix. Inoculation for
malolactic fermentation may occur
along with primary yeast inoculation
or after pressing the wine from fermented
skins.
Yeast trials also began in 2004.
Various yeast strains are used for specific
enological purposes, such as targeting
specific aroma and flavor profiles,
and for better control over the fermentation
process. Over the last four
years, X Winery has partnered with
Laffort to conduct trials of new yeasts
developed to create more efficiency in
winemaking.
In 2009, six different yeasts (D254,
F15, RX60, BM4x4, RB2, and RC212)
were added to specific red grape varieties,
and three yeasts (VL1, CY3079,
and X16) in white wine production.
The addition of enzyme and a specific
yeast has helped produce a more
approachable Petite Sirah.
Syrah and Zinfandel are fermented
in stainless steel tanks with oak inserts.
An average of 20% to 30% new oak
is used during malolactic fermentation
to obtain the desired oak component,
without overpowering the fruit aromatics.
Barrels come from a variety of
coopers. A mix of French and
American oak is used — that Renaudin
believes makes for more complex
wines. In the spring, when blends are
created for specific wines, additional
oak ageing is considered.
“We have good success with filling
the drum of the press with CO 2 before
axial-feeding
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destemmed Sauvignon
Blanc grapes to obtain juice for the
largest component of our white X
blended wine,” adds Renaudin.
Since 2005, all wines receive one
crossflow filtration before bottling. The
free SO2 level at bottling is 30 ppm for
all wines.
Sales and distribution
Renaudin encourages X Winery
staff to learn many aspects of the business
to become Renaissance workers,
able to share responsibility in multiple
job functions. This allows him to
employ fewer people and control costs,
which translates into lower wine prices
for customers.
“We have taken an untraditional
approach in tackling the challenging
three-tier distribution system,”
explains Renaudin. “Working with
independent distributors, X Winery
avoids excessive costs associated with
large distributors. This novel approach
has presented challenges, including
limited market reach and catering to a
customer group that has a variety of
needs. Our competency has been one
of production efficiency but with
recent internal promotions and new
marketing-focused staff additions, I
feel that our reach and needs will
improve.”
X wines are distributed to approximately
30 states, with 10 states the
top sales priority. Off-premise sales
are estimated to be 80% retail, 20%
restaurant.
Renaudin is proud of their marketing
feedback loop to production staff to
continue to improve X wine styles.
“Many wineries (including us) face the
challenge of sales and production regularly
butting heads,” notes Renaudin.
“We have spent more than eight
months developing a production/
marketing feedback system,
including bringing in third party bestin-
practice supply chain consultants to
assist with improving the flow of critical
information. This alleviates natural
friction that will occur between sales
and production.”
Part of the feedback systemincorporates
the actual customer. “We listen
and constantly try to ensure that consumer
feedback is considered when
creating our wines.We have developed
our following by basing our wines off
of consumer tastes,” adds Renaudin.
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