Practical Winery
58-D Paul Drive, San Rafael, CA 94903-2054
phone:415/479-5819 · fax:415/492-9325
MEDIA KIT
 
Practical Winery & Vineyard is a 30-year-old, wine and vineyard industry journal. PWV is the only publication in the industry that focuses on the practical, hands-on aspects of winery and vineyard operations. In every issue, winemaking and grapegrowing are covered in depth, with articles discussing proven methods, innovations, case histories, industry trends, and insights from peers.

PWV provides proven editorial excellence from respected industry writers, teachers, consultants, researchers, and experts in every field. The PWV Pledge: Deliver the most reliable, fact-checked, peer-reviewed information available from any U.S. wine industry publication.

Who are PWV readers? PWV subscribers are industry leaders and your customers. 70% are primary decision-makers at their operation; an additional 30% are involved in purchasing decisions. 64% are in senior management or own their vineyard /winery operations. 60% make wine; 69% grow grapes, and 43% of them do both!*

PWV readers are paid-subscribers who read the magazine from cover-to-cover and even shelve each 3-hole-punched issue for reference again in future. 91% of readers keep and re-use back issues; and 40% of subscribers do not read any other bi-monthly wine trade magazine. 49% of our subscribers do not read the monthly wine trade magazines at all. Industry readers overwhelmingly ranked PWV as the magazine with the most relevance to their vineyard/winery operation.

The advantages to advertising in PWV are clear. Your customers will see your ads again and again, in the publication they rely upon to be accurate, informative, and helpful in their business.
*Data from PWV subscribers collected July, 2008
RECENT EDITORIAL HIGHLIGHTS
Winemaking
Micro-oxygenation: innovation for the winemaking tool box
By Henry Work
NITROGEN MANAGEMENT: critical for wine flavor and style
By researchers at Australian Wine Research Institute
Joseph Phelps installs new fermentors for gentle handling
By Tina Vierra
Grapegrowing
Vineyard mechanization: Achieving consistent quality and yield
By Don Neel
Leaf removal strategies for Pinot Noir
By Nicolas Cantacuzene
Developing grapevines resistant to Pierce's disease
By Ken Freeze with Dr. Andy Walker, UC Davis
Packaging
Wine label design; success strategies in a saturated market
By Paul Wagner, Janeen Olsen, Liz Thach
Two Mountain Winery: next generation, new packaging
By Tina Vierra
Accumulation tables at Rodney Strong Vineyards overcome unstable tapered bottles
By Ben Garvey
Wine Business
Ownership transitions in the wine industry
By Rob McMillan and Deborah Steinthal
2008-2009 State of the wine industry
By Rob McMillan, Silicon Valley Bank
Cooperage
Functions and benefits of barrels
By Nicolas Tiquet-Lavandier
Winery Design
Woollaston Winery blends into rural New Zealand landscape
By Laurence Ferar
Stoller's high-tech achieves small ecological footprint
By Ernest R. Munch
Departments
WINE MICROBIOLOGY
Cost of reactive wine microbe management
By Robert Tracy
Smart Viticulture
The third plague? Syrah red leaf disorder
By Dr. Richard Smart
Compliance Counseling
Preparing for a TTB visit
By Rachel Dumas Rey
PWV EDITORIAL STAFF
PWV Publisher/Editor Don Neel has gathered an impressive roster of experienced technical writers and researchers in winemaking, grapegrowing, and wine marketing. Neel and his longtime staff editors gather, edit and fact-check every article, and send every manuscript out for peer-review.

Contributing editors include respected wine writers Eleanor and Ray Heald, Ken Fugelsang (CSU Fresno), Bruce Zoecklein (Department of Enology, Virginia Polytechnic), and Linda Bisson (UC Davis).

Contributing writers include Douglas Adams, Deborah Golino, and Doug Gubler, respected vineyard scientists and researchers; Henry Work, a former cooperage head; Kurt Kraus advising readers on marketing and direct sales; and Deborah Steinthal of Scion Advisors, a successful wine business strategic planner.

University staff and researchers from top viticulture / enology schools at Davis, Fresno, and San Luis Obispo, CA; New York, Virginia, Oregon, Washington, France, Australia, South Africa, and New Zealand are all regular contributors to PWV. Other experts who write for PWV include bankers, accountants, engineers, architects, attorneys.

Regular columns include Dr. Richard Smart's Smart Viticulture, Robert Tracy's Wine Microbiology, Rachel Dumas Rey's Compliance Counseling, and Personnel Point of View. These columns are eagerly read by subscribers, who often write letters engaging in lively, ongoing discussion with our columnists.


PWV UNIQUE AND LOYAL SUBSCRIBERS
SUBSCRIBERS WHO READ ONLY PRACTICAL WINERY & VINEYARD

Almost half of PWV subscribers do not read ANY of the monthly trade publications.
These loyal, cover-to-cover readers will only see your message in the pages of PWV!
UNIQUE PWV SUBSCRIBERS:
WHO ARE THEY? WHERE ARE THEY? WHAT JOBS DO THEY DO?
EDITORIAL CALENDAR 2009
ISSUE WINEMAKING GRAPEGROWING WINE MARKETING and PACKAGING WINERY DESIGN BUSINESS TOOLS GREEN BUSINESS DEPARTMENTS
JAN/FEB Trade Show and Winery Equipment Issue
  • Impact of alcohol on oak extraction
  • Controlling microbiological risks of cold soak
  • Sulfur dioxide chemistry for winemakers
  • Red Rhone blends
Supplier Showcase: WINERY EQUIPMENT
  • Merlot canopy management: The latest research results
  • Nematode-resistant rootstocks
  • Sustainable pest management in Lake County
  • Gallo's Wine Lexicon is a powerful marketing tool
  • Safety in red fermentor rooms
  • Insurance and risk management
  • Energy-efficient Starmont Winery
  • Direct sales using cutting-edge software and web tools
  • Wine Microbiology
  • Smart Viticulture
  • Personnel Point of View
  • Compliance Counseling
MAR/APR Vineyard Issue
  • Vinification for aromatic white wines
  • Nitrogen generator case studies
  • Effect of oak chips on co-pigmentation of wine
  • Clones - History and current Zinfandel clones
  • Flowering, berry, fruitset - Terms and disorders
Supplier Showcase: VINEYARD EQUIPMENT, SUPPLIES & SERVICES
  • AVAs and regional branding/ marketing strategies
  • Online sales and marketing
  • Packaging: Coppola's Encyclopedia bottles and screwcaps
  • Irrigation energy-efficiency rebates
  • Winery business profile
  • Wine Microbiology
  • Smart Viticulture
  • Personnel Point of View
  • Compliance Counseling
MAY/JUNE Winemaking Issue
  • White Rhone blends
  • Tank insulation and energy rebates
  • Filtration and microbiology control
Supplier Showcase: WINEMAKING SUPPLIES
  • Climate and winegrowing
  • Storybook Mountain vineyards
  • Closures: making each kind work on your bottling line
  • Glass: lighter bottles for a smaller carbon footprint
  • Turning winery waste into gold
  • Winery construction case study
  • Solar Energy state-by-state update
  • Wine Microbiology
  • Smart Viticulture
  • Personnel Point of View
  • Compliance Counseling
JULY/AUG Packaging Issue
  • Refrigeration and energy rebates
  • Managing malolactic fermentation for control of brettanomyces
  • Effect of temperature on wine sensory assessment
  • Effects of three trellis systems on Viognier performance
  • Vineyard road dust control
  • Wet-glue or pressure-sensitive wine labels
  • Corks - the 'new' Green product
  • Packaging redesign case study
Supplier Showcase: PACKAGING
  • Winery design: 12th and Maple
  • Air and water quality issues for wineries
  • Wine Microbiology
  • Smart Viticulture
  • Personnel Point of View
  • Compliance Counseling
SEP/OCT Professional Services Issue
  • Process loads and energy rebates
  • Understanding grapes and tartaric acid
  • Cover crops
  • Arizona viticulture
  • Rafanelli Winery
  • Packaging re-design case study
  • Doing business with custom crush and alternating proprietors
  • State of the industry, 2009-2010
Supplier Showcase: PROFESSIONAL SERVICES
  • Wine Microbiology
  • Smart Viticulture
  • Personnel Point of View
  • Compliance Counseling
NOV/DEC Oak and Cooperage Issue
  • Bore bugs in barrels
  • Barrels/oak alternatives
  • Tartrates and cold "instability"
Supplier Showcase: OAK & COOPERAGE
  • Grape bud fruitfulness
  • Molecular technology to identify berry characteristics
  • Online direct sales/marketing
  • Energy rebates for upgrading wastewater treatment
  • Winery operations software
  • Wine Microbiology
  • Smart Viticulture
  • Personnel Point of View
  • Compliance Counseling


Advertising representative, West:
Leslie Chase
647 Bordeaux Drive
Petaluma, CA 94954
Phone: 707/765-2546
Fax: 707/765-2576
E-mail: ads@practicalwinery.com

Advertising representative, East:
Jim Oot
174 Chestnut Street
Boonton, NJ 07005
Phone: 973/335-8902
Fax: 973/335-8903
E-mail: jim@practicalwinery.com

Advertising and production materials:
PW&V Production Department
58 Paul Drive, Suite D
San Rafael, CA 94903
Phone: 415/479-5819
Fax: 415/492-9325
Email: art@practicalwinery.com