Practical Winery & Vineyard is a 30-year-old, wine and
vineyard industry journal. PWV is the only publication in
the industry that focuses on the practical, hands-on aspects of
winery and vineyard operations. In every issue, winemaking
and grapegrowing are covered in depth, with articles
discussing proven methods, innovations, case histories,
industry trends, and insights from peers.
PWV provides proven editorial excellence from respected
industry writers, teachers, consultants, researchers, and experts
in every field. The PWV Pledge: Deliver the most
reliable, fact-checked, peer-reviewed information
available from any U.S. wine industry publication.
PWV is now BPA-audited to guarantee accurate
information about our readers.† Our audit shows that
PWV is a 100% reader-requested and valued publication,
with 97 % paid circulation. Readership includes winery and
vineyard presidents, owners, general managers, cellarmasters,
production managers, purchasing/finance managers, tasting
room professionals, sales and marketing managers.
PWV subscribers read the magazine from cover-to-cover
and even shelve each 3-hole-punched issue for reference
again in future. 91% of readers keep and re-use back issues;
and 40% of subscribers do not read any other bi-monthly
wine trade magazine. 47% of our subscribers do not
read the monthly wine trade magazines at all.*
Industry readers overwhelmingly ranked PWV as the magazine
with the most relevance to their vineyard/winery operation.
The advantages to advertising in PWV are clear. Your
customers will see your ads again and again, in the publication
they rely upon to be accurate, informative, and helpful in
their business.
†Source: BPA, June 2009, Initial Audit Report. Available upon request. *Data from PWV subscribers collected 2008 and 2009
RECENT EDITORIAL HIGHLIGHTS
Winemaking
Impact of délestage with partial seed removal
By Dr. Bruce W. Zoecklein, Virginia Polytechnic
California rosé by design: whole cluster pressing instead of saignée
By Eleanor and Ray Heald
Using directed breeding to improve yeast’s temperature tolerance
By Charlotte Gourraud, Russell Robbins, and Phillippe Marullo
Grapegrowing
Nuances of temperature/climate in coastal California winegrowing
By Theo Csavas, Mark Greenspan, and Daniel Roberts
Carbon footprints of common vineyard operations
By Eli Carlisle, David R. Smart, Joe Browde, and Andrew Arnold
Clonal diversity of Zinfandel (Two-part series)
By Nancy L. Sweet, Foundation Plant Services, and James Wolpert, UC Davis
Packaging
Lightweight glass: Reduced environmental impact, greater brand value
By Jim Caudill
Protectable trademarks for packaging
By J. Scott Gerien
How wineries choose packaging
By Stanley Gossett
Wine Business
Build a high-performing team and more productive business
By Rosemary Richardson
Key elements of successful wine e-commerce strategy
By Leah McNally
Energy Efficiency Series
LangeTwins Wine Estates achieves Savings by Design
By Don Neel
Winery Design
Merryvale/Starmont: Energy efficiency and sustainability Silver Oak Cellars: Technology and brand legacy in new facility
By Tom Taylor and Matt Hollis, Architects
Departments
Wine Microbiology
Sanitary Design: a critical, underestimated component of winery sanitation
By Robert Tracy
Smart Viticulture
Shoot positioning made easy
By Dr. Richard Smart
Compliance Counseling
New opportunities for tasting rooms, winery restaurants
By Rachel Dumas Rey
PWV EDITORIAL STAFF
PWV Publisher/Editor Don Neel has gathered an
impressive roster of experienced technical writers and
researchers in winemaking, grapegrowing, and wine
marketing. Neel and his longtime staff editors gather,
edit and fact-check every article, and send every
manuscript out for peer-review.
Contributing editors include respected wine writers
Eleanor and Ray Heald, James Kennedy (OR State/AWRI),
Bruce Zoecklein (Department of Enology, Virginia
Polytechnic), and Linda Bisson (UC Davis).
Contributing writers include Douglas Adams, Deborah
Golino, and Doug Gubler, respected vineyard scientists
and researchers; Henry Work, a former cooperage
head; Kurt Kraus advising readers on marketing and
direct sales; and Deborah Steinthal of Scion Advisors,
a successful wine business strategic planner.
University staff and researchers from top viticulture /
enology schools at Davis, Fresno, and San Luis Obispo,
CA; New York, Virginia, Oregon, Washington,
France, Australia, South Africa, and New Zealand
are all regular contributors to PWV. Other experts
who write for PWV include winemakers, bankers,
accountants, engineers, architects, chemists, attorneys.
Regular columns include Dr. Richard Smart’s Smart
Viticulture, Robert Tracy’s Wine Microbiology,
Rachel Dumas Rey’s Compliance Counseling, and
Personnel Point of View. These columns are eagerly
read by subscribers, who often write letters engaging
in lively, ongoing discussion with our columnists.
SUBSCRIBERS WHO READ ONLYPRACTICAL WINERY & VINEYARD
Almost half of PWV subscribers do not read ANY of the monthly trade publications.
These loyal, cover-to-cover readers will only see your message in the pages of PWV!
Practicalwinery.com enjoys a modest number of highly-targeted visitors each month. Wine industry
professionals use the site to review 30 years of magazine content, order articles, back issues, technical books, and
subscriptions. The clean, no-frills layout of practicalwinery.com guarantees that your ads will get noticed.
Advertising representative, East:
Jim Oot
174 Chestnut Street
Boonton, NJ 07005
Phone: 973/335-8902
Fax: 973/335-8903
E-mail: jim@practicalwinery.com
Advertising and production materials:
PW&V Production Department
58 Paul Drive, Suite D
San Rafael, CA 94903
Phone: 415/479-5819
Fax: 415/492-9325
Email: art@practicalwinery.com
Practical Winery & Vineyard is a 30-year-old, wine and
vineyard industry journal. PWV is the only publication in
the industry that focuses on the practical, hands-on aspects of
winery and vineyard operations. In every issue, winemaking
and grapegrowing are covered in depth, with articles
discussing proven methods, innovations, case histories,
industry trends, and insights from peers.
