Practical Winery
58-D Paul Drive, San Rafael, CA 94903-2054
phone:415/479-5819 · fax:415/492-9325
email: Office@practicalwinery.com
MEDIA KIT
 
PWV Journal,
The Technical Journal for the Wine and Grape Industry

In the best tradition of professional journals in fields as diverse as medicine, law, and engineering, PWV Journal (Practical Winery & Vineyard) is a quarterly publication offering Winter, Spring, Summer, and Fall editions that follow the grapegrowing/winemaking year.

The advantages to advertising in PWV Journal are clear. PWV Journal offers year-round marketing opportunities in print, web, and Showcase materials to a highly-targeted readership.

Audits of our readership show that PWV Journal is a 100% reader-requested and valued publication, with 97% paid circulation. Readership includes winery and vineyard presidents, owners, general managers, cellarmasters, production managers, purchasing/finance managers, tasting room professionals, sales and marketing managers.

PWV subscribers read the magazine from cover to cover, and retain each 3-hole-punched edition for future reference. 91% of readers keep and re-use past editions. 49% of PWV subscribers do not read monthly wine trade magazines. Industry readers overwhelmingly ranked PWV as the publication with the most relevance to their vineyard/winery operation. Only in PWV can advertisers reach this important market segment.

PWV Journal’s fact-checked, peer-reviewed content is the most valued in the U.S. industry. Editors Don Neel and Tina Vierra lead a respected group of industry writers, and have contacts among the most vital peer reviewers. Winemakers review our winemaking and production content, and vineyard managers review our vineyard content prior to publication, to ensure we have provided relevant, accurate reports of the practices they most want to see.

Our value to the decision-makers of the wine and grape industry is unmatched. Put your message in their hands today, with an advertising program in PWV!
RECENT EDITORIAL HIGHLIGHTS
Winemaking
Developing fruit-driven wine styles through use of citrate-negative malolactic cultures
By Hentie Swiegers, Lars Bo Corfitzen, Mansour Badaki, Kristine Bjerre, Annicka Bunte, Duncan Hamm, Nicolas Prost, and Morten Hassing, CHR Hansen
Grain orientation effect on extraction of oak flavor compounds
By Kevin Crawford, Almon Benton, Dept. of Chemistry, Univ. of Wisconsin Alfred Grigg, David Plumb, Fine Northern Oak
Controling the highs and lows of alcohol in wine
By Cristian Varela, Paul J. Chambers, Adrian Coulter, Peter R. Dry, I. Leigh Francis, Richard Gawel, Richard Muhlack, Paul A. Henschke, Creina S. Stockley, Markus J. Herderich, Isak S. Pretorius, Australian Wine Research Institute
Grapegrowing
Differential harvesting in winegrape vineyards
By S. Kaan Kurtural, CSU Fresno; Robert L. Wample, Soil Topography Information; and Russell Smithyman, Chateau Ste Michelle Estates
Inoculum detection to manage powdery mildew
By Walter Mahaffee, USDA, Oregon, Gary Grove, Washington State University, and Rob Stoll, University of Utah
Integrating canopy management with mechanization
By S. Kaan Kurtural, CSU Fresno
Packaging
Influence of back label text on consumer choice
By Simone Mueller, Larry Lockshin, and Jason Blanford, Univ. of S. Australia
Carbon footprint of glass packaging
By Jay Scripter, VP of Sustainability, O-I
Wine Business
Grape / wine marketing with new media, and return of the “Boomer”
By Bill Leigon, President, Hahn Family Wines
Energy Efficiency Series
Solar hot water – cost-effective solution for wineries
By Tina Vierra
Winery Design
Niner Wine Estates – Green design for red wine
By Tim Mark Woodle, AIA
Departments
Wine Microbiology
Anti-microbial agents to manage spoilage microbes
By Robert Tracy
Compliance Training
Accessing real value in your compliance system
By Ann Reynolds
Smart Viticulture — By Dr. Richard Smart
Correct measurement of berry temperatures
PWV EDITORIAL STAFF
PWV Journal Publisher/Editor Don Neel has gathered an impressive roster of experienced technical writers and researchers in winemaking, grapegrowing, and wine marketing. Neel and his longtime staff editors gather, edit, and fact-check every article, and send many manuscripts out for peer-review.

Contributing editors include respected wine writers Eleanor and Ray Heald, James Kennedy (OR State/AWRI/ Fresno State), Bruce Zoecklein (Department of Enology, Virginia Polytechnic), and Linda Bisson (UC Davis).

Contributing writers include Douglas Adams, Deborah Golino, and Doug Gubler, respected vineyard scientists and researchers; Kurt Kraus advising readers on marketing and direct sales; and Deborah Steinthal of Scion Advisors, a successful wine business strategic planner.

University staff and researchers from top viticulture / enology schools at UC Davis, Fresno State, and Cal Poly San Luis Obispo, CA; New York, Virginia, Wisconsin, Oregon, Washington, France, Australia, South Africa, and New Zealand are all regular contributors to PWVJ. Other experts who write for PWVJ include winemakers, bankers, accountants, engineers, architects, chemists, and attorneys.

Frequent columns include Compliance Training, Wine Microbiology, and Dr. Richard Smart’s Smart Viticulture, and NEW for 2012: Winery Lab Practices!


PWV UNIQUE AND LOYAL SUBSCRIBERS
SUBSCRIBERS WHO READ ONLY PRACTICAL WINERY & VINEYARD

Almost half of PWV Journal subscribers do not read ANY of the monthly trade publications.
These loyal, cover-to-cover readers will only see your message in the pages of PWV Journal!
UNIQUE PWV JOURNAL SUBSCRIBERS:
*Data collected from PWVJ subscribers, 2011.
WEB ADVERTISING
Optimize your marketing with expanded web advertising opportunities on practicalwinery.com. We offer universal ads (appear on most site pages) or article ads (appear in an article of your choice – 150+ articles to choose from). Article pages with your ad will Tweet and Facebook 5x during each month that your ad appears. Low-cost and targeted visibility!

Web ads are either banner (380px by 80px) or square (190px by 190px) and can be JPG, GIF, or animated GIF (no more than 6 slides), no bigger than 150kb in file size. Web ads are due before first day of insertion.

Competitive Monthly Web Rate
1x rates: $600, 4x rate: $400, 12x rate: $200.

Ask about FLASH ADS for 2012!


SUPPLIER SHOWCASE
PWV created the Supplier Showcase to give suppliers an opportunity, once a year, to introduce products and services, and update their customers on company developments. Suppliers can earn a free Showcase (one column of editorial space) with a two-time ad contract totaling a half-page or more aggregate of advertising. Non-advertisers can purchase a Supplier Showcase for $800.


Advertising representative, West:
Dana Johnson
PO Box 1862
Healdsburg, CA 95448
Phone: 707/433-1339
Fax: 707/433-1511
Mobile: 707/322-3403
E-mail: ads@practicalwinery.com
Advertising representative, East:
Jim Oot
174 Chestnut Street
Boonton, NJ 07005
Phone: 973/335-8902
Fax: 973/335-8903
E-mail: jim@practicalwinery.com
Advertising and production materials:
PW&V Production Department
58 Paul Drive, Suite D
San Rafael, CA 94903
Phone: 415/479-5819
Fax: 415/492-9325
Email: art@practicalwinery.com